A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, ...

When the setup is right, the call to action feels like something they want to do, not something they are being pushed into.

Basically, your CTA can say any word or phrase you want that encourages your web visitor to take the specific action you want them to take. But before you blindly create a call to action, you need ...

I would like to talk about your writing. I specifically mean the writing that you do for work. Your writing is probably ...

Those aren’t exactly the warm and fuzzy, action-inducing feelings that can coax users to click a call-to-action. Yet, red was the most popular CTA color in an older study done on 200 global ad ...

Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.

After your headline, your call to action (CTA) is the most important element on your landing page. If visitors don’t click, you don’t get a lead. It’s that simple.

Call to Action (CTA) in a Call Center Context: At its core, a “Call to Action” in the context of a call center encapsulates the vital actions and outcomes expected from each interaction between ...

Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the CTA is missing from other ...