Amidst the colorful, often feminine shopping options in downtown Saratoga Springs, The Store aims to offer a different fashion experience for shoppers.

If you buy something through my links, I may earn a commission. Summer is upon us, which means it’s time to give your ...

There’s a common misconception that a capsule wardrobe means repeating the same outfit on loop. In reality, it’s the exact ...

Kylie Jenner returns to swimwear with Khy x Frankies Bikinis, a confident, size-inclusive drop of bikinis and cover-ups made for the heat.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Olivia Truffaut-Wong is an Editor at Cosmo and has been shopping plus-size brands for a decade as a size 18/20. She's also a ...

Costume and theatrical pieces make Prime Thrift a favorite destination for creative types and party planners. Halloween becomes affordable when you can build amazing costumes from real clothing pieces ...

Gensmo, the groundbreaking AI-powered fashion agent, is changing the way people find their personal style by making fashion ...

In January, stylist Maeve Reilly lost her home and belongings in the Pacific Palisades. Now, she finds that she has a whole ...

I’m breaking down exactly how to build a summer capsule wardrobe in eight easy steps. Here are the closet must-haves to shop now.

We get fashion columnist Bianca O’Neill to share her best tips for building a core wardrobe that balances versatility, comfort and fun.

As a style editor, I've discovered how to pack the perfect capsule wardrobe. Simple steps, smart picks—travel light without sacrificing.