However, a cause-related marketing campaign can be challenging to pull off for many reasons, from skeptical consumers to conflicting stakeholder expectations, not to mention possible backlash if ...

United Supermarkets is calling its latest campaign a success all thanks to the Lubbock community and shoppers.Earlier this month, United partnered with Mighty Wash to launch the United for a Mighty ...

Common Cause, a government reform group, has asked the Campaign Finance Board to investigate Andrew Cuomo's campaign for what it says are potential violations of campaign finance laws.

FOX is partnering with U.S. VETS and its "Make Camo Your Cause" campaign for the fourth straight year to help end veteran homelessness. About 35,000 veterans experience homelessness, accounting ...