Where many other watch brands might openly explain their business strategy, Rolex is silent. One Rolex-affiliated source told Robb Report that Rolex operates its Certified Pre-Owned program as if ...

they are offering used watches – “certified pre-owned (CPO)” – for a sharp premium. A close equivalent from 2020 of the platinum Rolex Daytona with a light blue dial and brown ceramic ...

Now though, there’s another option. Rolex has announced the creation of a certified pre-owned retail channel, where second-hand watches are bought from owners, checked for authenticity ...

Lunn’s the Jewellers has unveiled a major £5.5m investment in a new Rolex watch boutique for the heart of Belfast city centre ...

Rolex, the iconic retailer of luxury watches, is making its first foray into the second-hand market. Last week, the Swiss company launched a "Certified Pre-owned Programme" for watches that are at ...

Last month, the Rolex Certified Pre-Owned program was launched, allowing authorised second hand sales of Rolex watches for the first time ever. It received mixed reviews early on. Prices were high ...

One was to buy new from the brand itself, or from one of its approved retailers. The other was to buy second-hand, from eBay, ...

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