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Before McDonald’s became the world’s largest restaurant chain by revenue, it was just a humble barbecue drive-thru run by two ...
Luxury brands and second-hand marketplaces are ramping up efforts to combat fakes, from training human authenticators to adopting technology, as counterfeits grow more convincing and common.
A three-step practice of planning, policy, and mitigation is key to brand reputation management. Ensure that your company has ...