The keyboard actually starts completely blank. The "keys" you see above are actually a print out that is laid over the glass and can be peeled off, replaced or customized with a piece of software.

I'd like my eeePC to look good for more than 6 months so I'm wondering if anyone here has ever clearcoated a keyboard? I've used Krylon clear coat to good effect on printed DVD's. However laying ...

When a keyboard could have 100 or more switches, you're looking at hours of work. People did it because, at the time, the Ergo Clear filled a gap in the world of keyboards.