In the early ’80s Colt 45 recruited no less than Billy Dee Williams, Lando Calrissian himself, as the charming and handsome champion of its brand. Those Williams Colt 45 ads remain iconic.

First there was PowerMaster, a high-alcohol malt liquor roundly attacked for its name (implying that it was a strong intoxicant) and its alleged targeting of blacks. G. Heileman Brewing Co., the ma… ...

Blast Colt 45: A Fruity, High-Alcohol Malt Liquor. by Paula Forbes. Mar 18, 2011, 1:45 PM UTC. ... Blast is a 12% ABV malt liquor from the same people who make Colt 45, ...

Colt 45 weighs in at 5.6% alcohol content, while Miller Lite has about 4.2% and Budweiser has 5.1%. Other malt liquors, such as Colt 45 High Gravity, have 8.5%. In his ads, Williams holds a 16 ...

Other malt liquors such as Colt 45 High Gravity have 8.5%. When Chewie gets blasted and crashes the Millennium Falcon in Episode VIII, you’ll know who to blame. (Via USA Today) ...

Pabst is bringing back smooth-talking Billy Dee Williams of "Star Wars" fame to reprise his '80s role as the pitchman for Colt 45 Malt Liquor. "The world moves fast, but change isn't always a good ...

Before 4Loko, if one wanted a cheap way to get drunk, there were forties: big glass bottles containing 40 oz. of malt liquor for $2.50 a pop. Malt liquor is like any other beer, but with a greater ...

Caffeinated malt beverages may have been pushed off the shelves by lawmakers worried that young, ignorant drinkers would be unable to resist the marketing tactics, but that didn't put an end to ...

Colt 45: Afroman pays homage to Colt 45, among other substances, in “Crazy Rap,” a single from his 2001 Sell Your Dope album. Does Billy Dee Williams Endorse It? Olde English 800: No, he does not.

Colt 45 Defends Snoop Dogg’s Endorsement Snoop Dogg has been receiving criticism for his recent endorsement of Colt 45’s new Blast drink. Critics have slammed Blast for its similarity to Four ...

Williams initially made a splash as a malt-liquor spokesman in the ’80s, touting the Colt 45 brand in a series of popular ads that carried the tagline, “Works every time.” That line is being ...