At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

The second soft drink the Coca-Cola Company introduced was Fanta Orange, which came to Naples, Italy, in 1955. Fanta hit U.S. shelves in 1960, a year before Sprite came out.

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

In the heart of Savannah, where Spanish moss drapes from ancient oaks and cobblestone streets whisper stories of the past, Baker’s Pride Bakery quietly creates donut holes so transcendent they’ve ...

The Heart of Ohio Antique Center isn’t just another dusty collection of yesteryear’s castoffs – it’s the Disneyland of ...

The minutes, the minutes… On the occasion of the ten-year anniversary of the proud NO that became a YES in 2015, a lovely discussion opened up about the meeting of the party leaders the day after the ...

The plaintiffs are arguing that companies and/or their trade associations should not be allowed to speak about their environmental successes or aspirations because consumers might be deceived to ...

AUBURNDALE, Fla. — Crews have finished cleanup work after a Wednesday ammonia leak at a Coca-Cola plant. The incident was reported just after 10 a.m. at 705 Main St. in Auburndale. City of ...

With burgers sizzling and classic rock thumping, many Americans revel in summer cookouts—at least until that wayward cousin asks for a "pop" in soda country, or even worse, a "coke" when they actually ...

It is a symbol of American-style capitalism. But in Australia, the soft-drink Coca-Cola has lost its fizz, and a corporate takeover is tipped by some at its best chance of continuing growth.