At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

For decades, the familiar red and white logo of Coca-Cola has symbolized refreshing consistency. But a recent wave of what consumers are calling "stealth price increases" is leaving a sour note, ...

The second soft drink the Coca-Cola Company introduced was Fanta Orange, which came to Naples, Italy, in 1955. Fanta hit U.S. shelves in 1960, a year before Sprite came out.

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

In a world drowning in digital noise, this is how you actually show up. Experiential marketing isn’t just a trend. It’s a ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

The rally featured similar rhetoric to other anti-ICE and anti-oligarchy protests that have popped up around the Bay Area ...

Anand Piramal and Isha Ambani tied the knot on December 12, 2018, in an intimate ceremony held at the Ambanis’ home, Antilia, in Mumbai.

In the heart of Savannah, where Spanish moss drapes from ancient oaks and cobblestone streets whisper stories of the past, Baker’s Pride Bakery quietly creates donut holes so transcendent they’ve ...

The Heart of Ohio Antique Center isn’t just another dusty collection of yesteryear’s castoffs – it’s the Disneyland of ...

Cristiano Ronaldo’s spell at Juventus did more than just add a chapter to the annals of a legendary football career. It became a case study in the evolution of sports marketing. Simply by his presence ...