What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

The plaintiffs are arguing that companies and/or their trade associations should not be allowed to speak about their environmental successes or aspirations because consumers might be deceived to ...

With burgers sizzling and classic rock thumping, many Americans revel in summer cookouts—at least until that wayward cousin asks for a "pop" in soda country, or even worse, a "coke" when they actually ...

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

The second soft drink the Coca-Cola Company introduced was Fanta Orange, which came to Naples, Italy, in 1955. Fanta hit U.S. shelves in 1960, a year before Sprite came out.

Becca Vodnoy reveals how Coca-Cola x Star Wars at Disneyland taps nostalgia, storytelling, and fan connection in the Refresh ...

For decades, the familiar red and white logo of Coca-Cola has symbolized refreshing consistency. But a recent wave of what consumers are calling "stealth price increases" is leaving a sour note, ...

The now iconic Coca-Cola logo and its illustrative script started appearing in signs all over town and in local newspapers. Coca-Cola serves almost 25% of the world’s population every day ...

On January 31, 1893, the first scripted “Coca-Cola” logo was registered as trademark with the US Patent Office using Mr. Robinson’s own penmanship, flowing in Spencerian script lettering ...

Coca-Cola said it would implement the changes over the coming months and continue to refine its communications “as the needs of our consumers evolve.” Environmental non-profit ClientEarth, which ...