Perceptual maps show how customers perceive your brand relative to your competitors and what your direct competitors are. Learn how to create ... Informix, Vanafi, and EMI Music Distribution to help ...

What Is Perceptual Mapping in Product Development?. ... In addition to identifying potential new products, this information can help a business build an effective competitive strategy, ...

Such is the way of life in business as we know it, whether you are managing a Fortune 500 company, a small consultancy, or a community business. It is certainly true for any startup. But as an ...