A ncient man had a psyche, by which he meant a soul. Modern man has a psyche, by which he is apt to mean a cumbersome machine full of id and superego, conscious and unconscious, with optional ...

An alter ego is literally another self, a second identity that a person takes on that is wholly separate and unique from their original self. Latin for “self” or “I,” the ego is one of ...

The Freudian motivation theory explains the sales process in terms of a consumer fulfilling conscious, functional needs, such as blinds to cover a window, as well as unconscious needs, such as the ...

The superego seems to become most potent when the demands of civilization are high. The over-I, which is actually the best translation of Freud’s German term Über-Ich, thrives and expands when social ...

If superego is the presiding priest of God devotion and civilized control, and if the bulk of ego worships God in Red and Blue political churches, id hasn’t had a stand-alone political ...

The superego allows for the interjection of various value systems (parental, societal, etc.) so that the individual can operate within society’s moral standards.

But since we always seem to want to call a spade an id, we can’t seem to get it that the way we live and think is inside the noospheric cloud of superego consciousness.

Internal voices are a natural part of human consciousness. If you’ve read Freud, you will recall the Id, Ego, and Super-Ego—a good reminder that our inner voices can be instinctual, not verbal.