In ‘The Dark Pattern,’ Guido Palazzo and Ulrich Hoffrage show how companies blind themselves to ethical failings.

When it comes to digital advertising, Ari Paparo is one of the most respected, and outspoken, voices in the business.A former ...

Artificial intelligence improves product demand while providing extra advantages. The present study tries to regulate the influence of AI on marketing and to examine how AI affects purchase behavior ...

Nachrichten»Black Book Research: Top 5 Digital Strategies Advancing Healthcare Consumer Engagement in 2025 - Insights From Black Book's National Multistakeholder Poll Push Mitteilungen ACCESS ...

Key takeaways Consumer Behaviour Laws: Understanding consumer behaviour relies on predictable laws, crucial for driving sales and marketing strategies. Importance of Insights: Analysing consumer ...

EV brands Rivian, BYD, and Lucid take the wheel to satisfy drivers who are sick of Musk’s conduct. “It’s time for me to divest from all things Elon,” one marketing exec, now an ex-Tesla ...

BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about the ...

This book is a renowned best seller in the world of consumer psychology. The book explores why people say ‘yes’ and how to apply these insights into the world of business. With his principles of ...

As consumer behaviour continues to evolve, malls are realising the need to be more adaptive and in tune with customer preferences. The ability to offer a wide range of trendy products and unique ...

What Mode Maps Tell Us About Consumer Shopping Behavior I chose these situations and modes to explain how to use a mode map. You will note several things that I’ve included.

The European International Booksellers Federation’s (EIBF) Study on Consumer Behaviour (book-buying trends, reading habits and customer needs) was commissioned through its three-year EU co ...