The introduction of Magnificent Weddings represents a strategic alignment of C. Krishniah Chetty Group’s jewellery business ...

In India, literary heritage is rich in diversity in its culture. Through poetry, fiction, essays, and stories deeply rooted ...

Life Is What You Make It by Preeti Shenoy Let’s start with the book that brought me back to books. This is not your typical love story. It’s a tale of mental health, ambition, and inner battles. Set ...

Indian author Banu Mushtaq and translator Deepa Bhasthi have won the International Booker Prize for fiction for “Heart Lamp,” a collection of 12 short stories written over a period of more ...

Myntra is eyeing the growing demand for Indian fashion in international markets, starting with Singapore, where it aims to cater to 10-15% of the Indian consumer base. By Jyoti Banthia ...

Another growing concern is the significant shift in Indian consumer preferences that has emerged since the 2000s.

Srinagar, India — Indian police in disputed Kashmir have raided dozens of bookshops and seized hundreds of copies of books by an Islamic scholar, sparking angry reactions by Muslim leaders.

The term “dark patterns” has been defined under the Guidelines for Prevention and Regulation of Dark Patterns, 2023 (“ Guidelines ”). Section 2 (1) (e) of the Guidelines defines dark patterns as " any ...

If you want to understand more about consumer behaviour, there are a number of books to help. Here, are some of our favourites: Influence: The Psychology of Persuasion This book is a renowned best ...

Journalist Meenakshi Ahamed’s latest book Indian Genius: The Meteoric Rise of Indians in America is a look at successful Indians in a number of spheres, with exclusive interviews with them.

Luigi Mangione was reportedly obsessed with Jash Dholani’s book and flew to Mumbai to try and give his personal feedback to the author, it has been claimed. Luigi Mangione bought 400 copies of ...

Consumer behavior is fundamental to devising marketing strategies that can be successful. It will tell a brand what consumers want and what is influencing their decisions on such and such purchases.