Ricardo Marques, senior vice president of marketing at Michelob ULTRA, said this summer marks a major turning point when it ...

As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond ...

Cambridge Audio has been crafting audio gear in London since 1968, building a solid reputation for connecting people to the ...

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

Consumer Perception Theory. Merchants aim to increase their sales by determining what drives their customers' purchase decisions. Consumer perception theory attempts to explain consumer behavior ...

Discover how your logo’s colours influence branding and marketing and impact customer perceptions of your business.

Banerjee also sheds light on Maruti Suzuki’s sports marketing strategy and how initiatives like IPL and short-video campaigns are helping build deeper consumer engagement in a dynamic marketplace.

In that role, Schimel will oversee the communications and marketing for all Shondaland content including streaming, broadcast, audio, digital, consumer products and experiences.

Learn how to optimise your brand logo for better marketing. Discover key design tips, branding strategies, and best practices to boost visibility.

In a world where consumers are drowning in brand messages, Mastercard is building its brand around something far more valuable than a logo – passion. Its marketing boss and our president of The ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” ...

The Consumer Marketing Awards (CMAs) announces the winners of the 2024 program that acknowledges marketers for their compelling work on consumer-packaged goods. The award program, produced by 38 ...