Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...

As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

The following documents related to consumer affairs and the financial security of people 50-plus are presented in reverse chronological order.

How to Add a Facebook Logo to Marketing Materials. Facebook has very strict guidelines regarding the use of its logos. Use of the full-text Facebook logo requires explicit permission from Facebook ...

Cambridge Audio has been crafting audio gear in London since 1968, building a solid reputation for connecting people to the ...

TAM’s Anshu Yardi on consumer trends seen in IPL 2025 that could alter the future of marketing With IPL 2025 drawing over one billion viewers across TV and digital platforms, TAM’s Anshu Yardi unpacks ...

Can consumer research fix those challenges? No. But it can reveal unknowns, uncover avoidable missteps, and help you make sharper decisions in areas you can control, from product design and sales ...

Welcome to the HBR Executive Agenda for June 12, 2025. Adi Ignatius is the editor at large at Harvard Business Review and its former editor in chief. Explore HBR HBR Store About HBR Manage My ...

Brand Management - Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...

Matter debuts project-based PR programs for holiday gift guides, influencer campaigns, and press events to drive consumer brand visibility.

Blue Yonder, Dallas, announced the results of its 2025 Global Consumer Sentiment on Grocery Inflation Survey, revealing how sustained inflation, supply chain challenges and global tariffs are ...