Consumer sales promotion is a marketing technique that is used to entice customers to purchase a product. The promotions typically last for a set period of time and are used to achieve a specific ...

Consumer goods promotions skyrocketed in 2010 - study. By Reuters. July 19, 2011 2:07 PM UTC Updated July 19, 2011. By Jessica Wohl. CHICAGO (Reuters) - Major makers of food and ...

While spending on direct-to-consumer advertising increased by $1.7 billion between 1996 and 2000, spending on the promotion of prescription drugs to physicians (including the retail value of free ...