Business Insider spoke with nine VC investors about what buzzy consumer social startups are on their radars.

New York City is experiencing a consumer tech renaissance, attracting startups and investors. The Bay Area still leads in venture funding.

While consumer social media has grown in leaps and bounds to the majority of the developed world (now 65% of all adults according to Pew), ...

Social networking also allows communication to go both ways, creating interactivity between businesses and customers that has had a few direct effects on consumer behavior. The Consumer's New Voice ...

Mobile social technologies have nudged citizens into the streets in of Tunisia, Egypt, Iran, Algeria, Bahrain, and now Libya. There's no denying one huge influence in these movements: social networks.

It’s also important to recognize the effect of social media on consumer buying choices when considering the power of recommendations. Most modern consumers carry their purchasing power in their ...

Social proof is the symphony played out in the social sphere, with each endorsement, testimonial and review adding a note to the collective decision-making process.