When creating an advertisement, it may just be easier to use image-generative artificial intelligence (AI) to retain consumer trust, according to new research from Virginia Commonwealth University ...

According to a recent poll from Yahoo Finance and Marist, about 80% of consumers are worried about how tariffs could affect ...

Survey data from Lightspeed reveals the psychological consumer behaviors that are impacting purchasing decisions.

Research from The Future Laboratory’s strategic quantitative tool Future:Poll™ found that almost two fifths (39%) of consumers say they now place more emphasis on values than they did five ...

Respondents feel a brand’s values are very important in their purchase decisions across all categories including everyday essentials (26%), restaurants/fast food (26%), retail/apparel (26% ...

Some brands are founded on a clear set of principles and are able to maintain them, often because they find that their founding vision continues to align with consumer demand, as in the case of ...

How shame stops us from talking about our debt: ‘We live in a consumer culture that values spending, not saving’ Salmaan Farooqui Includes correction Published March 31, 2025 Updated April 8, 2025 ...

The Overall Index Score, which brings together five different measures of consumer confidence, increased by one point to -19 in March. This is positive insofar as it shows a rebound from the decline ...

Social media influencing consumer purchase decisions: V-C Published - March 17, 2025 07:56 pm IST - MYSURU The Hindu Bureau READ LATER ...

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the 10 focus megatrends and insights as to how each ...

Guest Column: Shantomoy Ray, Founder-Director, K-Factor Communications, writes on why businesses must adapt strategies to meet the growing demand for responsible, personalised and innovative offerings ...

Red–green–blue (RGB) images (or videos) captured by consumer-level uncrewedaerial vehicle (UAV) cameras are widely used in high-resolution remote observations. However, digital number (DN) values of ...