Consumer-oriented sales promotions that include price markdowns, coupons, rebates and other inducements become increasingly important as competition increases in your industry and competitors ut.

Darden Restaurants Sales Up as Promotions Stay Popular With Value-Oriented Consumer. ... boosted in part by promotions aimed at value-seeking customers weary of higher prices for food and groceries.

Darden’s second quarter saw a positive market reaction as the company delivered robust same-store sales growth and expanded ...

Marketing managers use price-oriented promotions such as coupons, rebates, and price discounts to increase sales and market share, entice trial, and encourage brand switching. Non-price promotions ...

The burger giant, a much-watched barometer for consumer sentiment, reported lower consumer spending in the first quarter. By Julie Creswell If more evidence was needed that U.S. consumers are ...

Darden Restaurants DRI1.28%increase; green up pointing triangle saw sales jump in its latest quarter, boosted in part by promotions aimed at value-seeking customers weary of higher prices for food ...