While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

Good morning, tech fam; here are some quick tech updates for you to catch up on! What’s New Today: India’s domestic chip design capabilities must be upgraded as ...

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is ...

Sprite is heating up the summer across ASEAN and the South Pacific, but only to cool it right back down, with a regional ...

This accolade recognises the bank’s innovative marketing campaign featuring the recently launched Abu Salim’s AI-Driven ...

An exciting final round at the ISCO Championship will take place on Sunday, with American golfer Paul Peterson at the top of ...

Singapore’s oldest English-language daily, The Straits Times (ST), is marking its 180th anniversary with a refreshed website ...

The OTT media platform has launched a seven-language pack, allowing viewers to pay for only the language they subscribe to, ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

When JOURNAL, a Thai fragrance brand rooted in traditional wisdom and modern storytelling, set out to make a bold market ...

Behind every successful business is a power player behind the scenes making it go.

Generative Artificial Intelligence (AI), particularly models like ChatGPT, DALL·E, and others capable of generating text, ...