Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Samsung Ads has appointed Levi Guillory and Carla Dawson to strategic agency and marketing roles covering ANZ and SEA territories.The announcement:Samsung Ads, the advertising division of Samsung ...

Melissah Toomey, head of marketing, coffee, at Nescafé said the decision was driven by the insight that Gen Z loves iced ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

Directors like Rian Johnson, Greta Gerwig and Guillermo del Toro are working with Netflix thanks to lucrative contracts, ...

A clear content strategy template starts with knowing your goals and who you’re trying to reach. Picking the right content ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

ETH stabilizes above $2,500 as SharpLink Gaming reiterates its treasury strategy and says Ethereum is becoming finance’s ...

ChatGPT prompts to turn your skills into a profitable side hustle this week — from idea generation to outreach and branding, ...

Consistency: One piece of content won’t do much. You need to keep creating content to keep people interested. Measurement: ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.