A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience.

Unlock success with core content marketing pillars: communication, experiences, and operations. Learn how these pillars drive an effective strategy.

The first step of demand generation-focused content marketing that drives sales is to put it on paper. Although that may seem self-evident, many organizations fail at that first hurdle. Some 59% of ...

Publishing content without a clear strategy is like running a business without a plan — chaotic, costly and destined to stall. 47% of top-performing B2B marketers say having a documented content ...

A marketing strategy is a comprehensive plan covering the four Ps of marketing: product, price, place, and promotion, and whose goal is to reach potential customers.

Ruth Connor, who runs B2B Marketing’s Content Marketing Strategy Training said: “One of the main things you need to do in B2B content marketing is drive profitable customer action. And if you’re ...

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

As digital fatigue sets in, businesses are turning to tactile marketing to make a lasting impression. In a world saturated with online ads, custom promotional products are cutting through the ...