Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

The National Investigation Agency (NIA) is learnt to have worked out a plan with intelligence and cybersecurity agencies to ...

His feud with Donald Trump and conspiracy-laced social posts are tanking Tesla’s stock in ways even his most loyal investors ...

The Delhi Jal Board is planning to hire a social media marketing agency to enhance its public communication and digital engagement and manage all related activities of Water Minister Parvesh Verma, an ...

The National Investigation Agency (NIA) is learnt to have collaborated with intelligence and cyber security agencies to formulate tougher mechanisms ...

After blocking videos of several Khalistani separatists, the National Investigation Agency is now finalising a joint policy ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Every design choice that social media platforms make nudges users toward certain actions, values and emotional states.

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like ...