Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

The National Investigation Agency (NIA) is learnt to have worked out a plan with intelligence and cybersecurity agencies to ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

A clear content strategy template starts with knowing your goals and who you’re trying to reach. Picking the right content ...

Modern marketing needs good social media tools to keep up. AI is changing how we do social media, making things smarter.

Own. App partners with founder of WallStreetBets to create a creator-owned media ecosystem. Offers decentralized tools for ...

The Salt Water Sportsman Adventures team of influencers and content creators share their advice on how to create a successful ...

Baltimore City Mayor Brandon Scott released the city's preliminary overdose response strategic plan Wednesday.

Social media isn’t social anymore. It’s just media. And that’s fine, as long as we act accordingly. This is part 1 of a 3 ...

The Real Lives of Kidfluencers" centers on the growing competition that reaches a fever pitch as more families enter the kid ...