Barrelman—also referred to as Beer Barrel Man—is a mascot that has been used throughout the history of the Milwaukee Brewers ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Burn are hanging around. FC Dallas became “FC Dallas” and stopped using the “Burn” moniker, colors and logo back in 2005 ...

John Oliver from "Last Week Tonight" has introduced the new name, logo and mascot for the Erie SeaWolves rebrand. Here's what to know.

It would be especially interesting if Utah Mammoth could find a way to incorporate either "The Hardest Button to Button" or "There’s No Home for You Here," but Seven Nation Army remains the clear-cut ...

After the NBA's lockout concluded, McDyess signed as a free agent to return to Denver, where he immediately had the best ...

In a new multiyear collaboration, AARP has been named the Nationals’ first-ever jersey patch sponsor and official Community ...

Cleveland must decide between Brian Rocchio's improved plate discipline and defensive prowess or the offensive potential of ...

Fenty, Sephora, and e.l.f. Cosmetics have joined the WNBA, NWSL, Golden State Valkyries, and New York Liberty in changing the ...

From denim vests to bullet belts and drawer after drawer of black t-shirts, this is how metal music developed its signature ...

The Burn are hanging around. FC Dallas became “FC Dallas” and stopped using the “Burn” moniker, colors and logo back in 2005 when they moved into their longtime home at Toyota Stadium. But the ...