The new paper is one of the few empirical studies that examines what exactly makes people “cool,” said Jonah Berger, an ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

The pieces are coming together for the Kansas Jayhawks’ new football stadium scheduled to open next month for the 2025 season ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Best T-shirt dresses for keeping cool during the heatwave - Hunting easy, laid-back style that won’t leave you dripping with ...

The Samsung M9 M90SF 4K OLED monitor sports a 4K QD-OLED display with a refresh rate of 165Hz and 0.03ms response time plus a ...

INDUSTRIAL STRENGTH DESIGN PROFILES THE MOST FAMOUS DESIGNER YOU’VE NEVER HEARS OF: BROOKS STEVENS. Industrial Strength ...

The New York mayoral candidate — who shocked the establishment by triumphing in the Democratic primary — broke all the rules ...

The "nWo" logo is one of the most recognizable in the world, but shockingly, the creator ain't exactly livin' high off the ...

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 ...