The creative brain is not just right-brain: it involves the whole-brain, left-right-top-bottom, ... If you look at the new logo of Baskin-Robbins you'll see that 31 pop out of the B and the R.

Let’s put that to the test with a fun visual challenge! This optical illusion uses popular social media logos to give your brain a workout, and only someone with excellent creativity and strong ...

A new study shows that just being exposed to the Apple logo can make you more creative. Duke researcher Gavan Fitzsimons talks with NPR's Susan Stamberg about his study on logos and the brain.

Science presenter David Eagleman, whose past credits include Netflix’s The Creative Brain and the BBC/PBS’ The Brain, has launched a private equity-backed shingle with U.S. producer vets Matt ...