Unfortunately, greater volume doesn't always mean success. Based on my company's more than 1,000 Meta Ad Account connections, the average success rate of creative assets launched is barely 15%.

In an ad for Mint Mobile, he asked ChatGPT to write a commercial in his voice, with a checklist of using a joke, a curse word, and letting people know about Mint’s holiday promotion.

Creative, therefore, is the most important element of social ads. Accordingly, creative is also the element that should be tested most. Building social ads with several creative treatments is just one ...

The ad industry has for years sought an ad creative taxonomy to help manage creative ad delivery across linear and streaming. “As we automate the [creative] supply chain, it’s really critical that we ...

Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has been detailing how to successfully create ads and ...

This Orange Business ad, shortlisted for a Kantar Creative Effectiveness Award in 2022, is part of the ongoing ‘Ta Da’ campaign, first launched in 2021.

Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution. NEW YORK, June 10, 2025 /PRNewswire/ -- In the latest demonstration of its leadership in developing unique ...

Among the notable campaigns for Feb. 10: Nike’s congrats ad for the Eagles and Apple TV and MLS’s fun segue from football to fútbol.

Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization. Microsoft is launching a new AI-powered solution that ...