Tim Jones details his journey to medical marketing — utilizing his creative skills to advertise health brands and products with a purpose.

Appier (TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, officially launches ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Marketing trends come and go, but some tools never lose their power. One of those tools is the banner. Whether printed on vinyl or displayed digitally, banners continue to play a critical role in the ...

There was no banner of Bonner included in the photo, which prompted the fan to say, "I don't see DeWanna Bonner's banner. #FeverRising #WNBA". I don't see DeWanna Bonner's banner.

Adobe introduced product innovations that power Customer Experience Orchestration, combining creativity, marketing and AI for businesses to deliver personalized customer experiences at scale ...

Digital Marketing: Retargeting, once a go-to for digital marketers, now faces growing challenges—from static creatives causing consumer fatigue to its inability to serve complex categories like ...

New capabilities across Adobe GenStudio, Adobe’s end-to-end content supply chain solution, empower marketing teams to scale personalized, on-brand content efficiently, including AI agents for ...

In 1994, the first banner ad ran online. Three decades later, the banner ad remains a staple of digital marketing. There are many reasons for its longevity, including its relative simplicity to deploy ...

Campaign: ExhaleAgency/Firm: MullenLoweClient: Banner Health Phoenix-based Banner Health, a nonprofit 33-hospital health system, was seeking to showcase its commitment to providing compassionate ...

In a similar way, generative AI represents a watershed moment in digital marketing. Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – ...