As advertisers ramp up their creator investments, trends anticipated for 2024, like new ways of measuring success and long-form video’s resurgence, could change strategies for some. Meanwhile, growing ...

Top Creator Trends: Short-Form Video Content: Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to revolutionize content consumption by prioritizing engaging, bite-sized videos.

That’s why Creatorverse exists. During a time when the creator economy is predicted to hit $480 billion by 2027, this ...

6 creator marketing trends for brands to watch Execs from e.l.f, H&R Block and Amtrak discuss the current state of influencer marketing at Ad Age’s Creator Summit By Sabiq Shahidullah .

We spoke with David Anderson, cohead of UTA marketing; Shelby Bier, marketing analyst at UTA; and Stephanie Smith, head of talent strategy ay UTA IQ, about how they think the creator economy will ...

The trends observed at NYFW underscore a fundamental shift in the fashion industry: The creator economy is no longer just an add-on to traditional marketing strategies.

Creator and influencer trends brand marketers need to know about right now. ... TikTok revamps its creator monetization program amid renewed calls for the platform's ban, and more. Open main menu.

As advertisers ramp up their creator investments, trends anticipated for 2024, like new ways of measuring success and long-form video’s resurgence, could change strategies for some.