Eco-friendly cosmetic packaging is no longer a niche innovation but a powerful driver of market growth, innovation, and brand trust.

Chief executive officer Tarang Amin says Elf Beauty has conglomerate-sized ambitions, but plans to do things differently than ...

The LuxeGen Hot List is a curated edit of new and noteworthy drops, campaigns, products and more – designed to keep you up to date with what’s going on in the worlds of fashion, beauty and culture.

That number stopped me in my tracks. I believe that no animal should suffer for the purposes of enhancing our beauty as a society. That is why I have made the commitment to cruelty-free products for ...

Amazon Prime Day is set to run from 8th to 11th July in what will be the longest sale extravaganza from the online retailer.

Animal testing typically involves conducting scientific experiments on animals to determine any potential effects a chemical could have when used by humans.

The best new products of the month include e.l.f. Cosmetics' free color-analysis tool, OLLY's first foray into bodycare and a ...

Garnier, the leading global beauty brand known for its commitment to performance-driven skincare solutions, helps gamers ...

This Pride Month, celebrate self-expression with 7 inclusive, gender-free makeup hacks. Experts say makeup is more than beauty — it’s a bold, everyday celebration of identity, confidence, and ...

There’s no denying Barry M products boast a strong pigment and are longlasting, and the same goes for the new holographic ...

And quite frankly, we love her for it. But in a new post, Claudia went makeup-free, as she revealed she had recently undergone eye surgery, and wouldn't be allowed to wear any for weeks.

The best mascara is Essence Lash Princess, and it costs just $5. But our beauty writer also tested lengthening, volumizing, waterproof, and clean formulas to help you find what you’re looking for.