The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

“The Coca-Cola logo has become an American icon dipped in nostalgia and flavor,” he says. “The signature look of the word mark helps the brand’s logo feel authentic and refreshing.

Topo Chico mineral water in 5 states recalled over bacteria concerns Among the stores impacted by the recall are select Costco locations in Texas and Louisiana.

There's a clear influence from the current bold minimalism trend, but the new look boasts added personality and a nod to the previous identity in a couple of clever hidden details in the new logo ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a ...

Shares of Coca-Cola Co. KO slipped 1.08% to $70.24 Tuesday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index SPX falling 0.07% to 6,225.52 and ...

Coca-Cola is a wonderful business with a world-class brand and a highly attractive profitability-optimizing business model. Read more about KO stock here.

Coca-Cola CEO James Quincey presented Trump with a bottle that replaces the traditional Diet Coke logo with a label showing an image of the White House and text that says: "The Inauguration of the ...

The Coca-Cola logo is instantly recognised by people around the world, but the iconic design also has a hidden message that you may not have realised before.

Who created the Coke logo? While Robinson is largely believed to have created the first Coca-Cola logo, Louis Madarasz, a Texas-based calligrapher, insisted that he actually designed the logo.