The Lord & Taylor logo has changed as often as the legacy department store brand has changed hands in recent years, going from a sweeping cursive logo to a more legible cursive that looked like it ...

Gen Z can't read cursive, but will brands like Kellogg's, Ford, and Coca-Cola be convinced to change their logos?

The department store is bringing back its cursive logo at a time when many brands are ditching script.

Myself, I’m not wild about cursive in general — especially when trying to decipher handwritten letters to the editor, or during penmanship lessons in grade school — but I do think there are ...

But as schools go high-tech, the move may spell the end for cursive writing. The Common Core State Standards, a set of national benchmarks for American public schools, d ...

The new logo looks like the homework assignment of a teacher’s pet in second grade. The cursive letters are perfectly formed, circular, evenly sized.

Script logos are so last season. NFL.com reports the New England Patriots are ditching their cursive and curvy logo for block lettering. Here is an image with the old logo on the left and the new ...

Instead, it's cursive. Today, 44 states no longer mandate teaching cursive in the classrooms. Of those 44, two of them--Indiana and Hawaii-- have taken it out of the curriculum completely.

Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...