Food and shelter. Love and belonging. Delivering customer value through a robust portfolio of product offerings. Self-actualization may be the final frontier of behavioral motivation, but there’s more ...

The universality of Maslow’s hierarchy of needs gives you limitless options to use it for your marketing efforts, and especially for your buyer personas.

Whether you’re a first-time home buyer or experienced in real estate, choosing the best mortgage lender is a crucial step toward securing your dream home. But which mortgage companies offer the ...

As the diagram indicates, these customer experience needs are arranged in a hierarchy, but as with Maslow’s model, the hierarchy is not based on the absolute importance of the needs.

As B2B offerings become more commoditized, the subjective, sometimes quite personal considerations of business customers are increasingly important in purchases. To discover what matters most to ...