“Dan brings decades of operational experience and customer service expertise to our company,” said Art Miller, VP of Marketing for Vector Security. “Together with Dan’s leadership, we look to grow our ...

PITTSBURGH, March 9, 2021 – Vector Security®, the fourth largest security company in the United States and the leading provider of intelligent mobile security and automation solutions to homes ...

Guy Nirpaz is founder of leading customer success platform, Totango. He authored Farm Don't Hunt—The definitive guide to customer success. In today’s cloud-centric, subscription-based economy ...

No matter how simple or complex, virtually every customer journey can be distilled into four classic elements. The paths differ, the touchpoints differ, and individual journeys are shaded with all ...

Implementing a customer journey map provides deep insights into your target audience’s goals, pain points, and emotions. With this knowledge, you can tailor your marketing and SEO efforts for ...

The customer journey doesn’t end once a brand has acquired a new customer — it is an ongoing process. As marketers orchestrate customer journeys, they must focus on cultivating loyalty and ...

10 steps for crafting an effective journey map. The map is created in a collaborative process that relies on qualitative and quantitative data to determine and understand customer journeys ...

The four types of customer journey maps and their related business objectives; An overview of a successful customer journey mapping project and what you can expect in terms of outcomes in support of ...

A customer’s journey doesn’t always follow set rules. Rather, it’s quite a fluid path encompassing everything from the customer’s exposure to a product or service, researching, and finally ...