Customer loyalty evolution experienced cognitive-affective-conative-action sequence. During the process of cognitive loyalty forming, utilitarian value is the primary factor of customer value, which ...

After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that ...

AI can personalize experiences, predict behavior and take actions on a customer's behalf. But if your customer doesn't ...

The pursuit of economic development has long been a cornerstone of human progress, but beneath its surface lies a complex web of issues that threaten the very foundation of our existence.At its core, ...