We’re not designed to know how little we know.” Kahneman’s thesis was preceded by Christopher Chabris and Daniel Simons, famous for their 1999 The Invisible Gorilla Experiment.

Book Announcement University of Illinois at Urbana-Champaign, News Bureau image: Illinois psychology professor Daniel Simons studies visual cognition, perception, attention and memory.

Researchers at New York University (NYU) have recreated the bizarre 'invisible gorilla test' from over 20 years ago that analyses our ability to spot the unexpected.

Simons, a psychology professor at the University of Illinois, and Chabris, a behavioral science professor at Geisinger Health System, follow up their The Invisible Gorilla with an eye-opening ...

The award-winning study on this topic by Simons and Chabris (1999) led to a best-selling book called The Invisible Gorilla: How Our Intuitions Deceive Us (Chabris and Simons, 2009).

In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific ...

Fifty percent of them didn’t see the woman in the gorilla suit. Daniel Simons For more than a decade, my colleagues and I have been studying a form of invisibility known as inattentional blindness.

In what became popularly known as the Invisible Gorilla experiment, Christopher Chabris and Daniel Simons demonstrated the phenomenon known as selective attention. During the experiment, people ...

"It was as though the gorilla was invisible," Christopher Chabris and Daniel Simons, who were behind the experiment, said. "This experiment reveals two things: that we are missing a lot of what ...