New research from the Baroni Center for Government Contracting at the George Mason University shows the industrial base and competition are healthy.

User-friendly marketing research : how to use marketing research to make profitable decisions by Roberto, Ned Publication date 2006 Publisher Makati City, Metro Manila, Philippines : Life Cycle Press ...

Memac Ogilvy's Bhaskar Bateja shares his answer to the question of innovative creative strategy in the age of Gen AI.

In a global study over four years, researchers discovered that people who are seen as cool share similar traits in countries ...

Tools Used in Market Research. Market-research tools are invaluable to business owners and their employees, whether they operate a local store or a large corporation. These tools give businesses ...

Under Public Service Loan Forgiveness, borrowers who work for the government and certain nonprofit organizations can have their federal student loans cancelled after doing this work for at least 10 ...

A leading marketing research expert and consultant, Adeyinka Aderoju, has raised concern over Africa’s poor contribution to the global market research industry, revealing that the continent ...

What Is DAGMAR? DAGMAR (defining advertising goals for measured advertising results) is a model used in marketing to establish objectives for an advertising campaign and measure its effectiveness ...

Market research is not a new discipline and you would think that we would know what is and isn't market research by now. However there are times when it doesn't seem clear.

Market participants, keen to profit from equity markets priced to reflect an economic meltdown, quickly turned bullish. The S&P 500 began its ascent again, and the VIX gradually dropped.

ARLINGTON, Va., June 20, 2025 /PRNewswire/ -- Kalorama Information, a leading authority in in vitro diagnostics (IVD) market research, has released Molecular Point-of-Care (mPOC) Market Outlook ...