But part of what makes Depop distinct — and valuable to Etsy — is that it encourages a very specific strategy for sellers, encouraging an extremely online, highly social, and younger aesthetic.

In this new era of brand building, the biggest risk isn’t change — it’s staying the same.

9 Story Media Group’s Katrina Hitz-Tough, Epic Story’s Ken Faier, Aardman’s Rob Goodchild and Cookbook Media’s Rob Bencal shared their perspectives on developing successful brand-building ...

These top Depop sellers make as much as $10,000 a month. They reveal 5 ways to make money with Gen Z's favorite shopping app.

By focusing on omnichannel integration, employee empowerment, strategic pricing, technology adoption data and personalization, retailers can position themselves for success in the modern market.

We talk to Paul Mallon, who oversees the strategic direction of the athletic apparel brand in Europe, and find out why it is investing in an above-the-line campaign that goes back to basics.

Depop, the genre-defying peer-to-peer, social, vintage shopping app uses its small team to sprint its marketing efforts, reacting to the user-generated content that powers the site.

Etsy said that after the deal closes, it will operate Depop as a separate brand alongside Etsy and Reverb, a marketplace for musical instruments that it acquired in 2019. More to come.

Rosaluna: the new mezcal brand making a play for the 'Depop generation' Vanessa Granda for Rosaluna Tequila, that infamous breed of crazy-inducing booze so beloved of Hollywood superstars looking ...