A three-step practice of planning, policy, and mitigation is key to brand reputation management. Ensure that your company has ...

Social media has created echo chambers where any misstep is magnified and authenticity is scrutinized under an unforgiving microscope. One poorly handled crisis can destroy decades of brand building ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Discover how a childhood jewelry kit sparked a vintage charm empire—from bedroom workshops to celebrity buzz—with smart pivots, scaling strategies, and hustle lessons.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

At Cannes Lions, industry leaders discussed the transformative impact of AI on brand storytelling, highlighting its influence on efficiency, transparency, and creativity from ideation to delivery.

Learn proven strategies for building an enduring business brand. Discover how to define your purpose, understand your audience, and create lasting customer loyalty. Elevate your brand today!

Here's how to build brand loyalty so that your customers keep coming back for more and tell all their friends about you.