CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...

Explore how healthcare provider (HCP) marketing is entering its Pharma 4.0 moment by leveraging AI for real-time campaign optimisation.

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

The most notable fallout involved DDB-owned Brazilian agency DM9. Their ‘Efficient Way to Pay’ campaign for Whirlpool’s Consul brand was stripped of both its Creative Data Grand Prix and a Bronze Lion ...

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

The most high-profile fallout involves DDB-owned Brazilian agency DM9, whose ‘Efficient Way to Pay’ campaign for Whirlpool’s Consul brand was stripped of its Creative Data Grand Prix and a Bronze Lion ...

OpenAI’s ChatGPT remains the world’s predominant AI consumer chatbot, with 910 million global downloads compared with ...

Agents matter because they “open up a whole set of opportunities for working with people for getting tasks done, and that’s what we expect from AI systems,” Kamar says. “AI agents are not only a way ...