Choosing the right influencers isn’t just a Venn diagram of interests but about protecting brand image, ... it is trust that can make or break successful influencer marketing campaigns, AI or no AI.

By blending advanced AI with human-centric creativity, aiCMO helps marketing professionals craft campaigns that resonate deeply with their target audiences and spark genuine engagement.

And Wolf’s vision of AI-powered optimization of marketing campaigns, which kicked off Inspector 6, eventually became Mailchimp’s Content Optimizer. Machine learning and business rules ...

Generative AI streamlines campaigns. AI in marketing revolutionizes the traditional campaign process, allowing for real-time content creation, faster results, ...

For account-based marketing (ABM) campaigns, use of AI can help determine most critical roles to engage with based on industry, region, segment, stage or technology adoption data.

Jasper is a marketing platform that provides AI-driven strategies to its clients. The company is using emerging tech to target businesses interested in AI-based marketing products. This article is ...

Marketing Dive spoke with Elad Gaizler, creative marketing manager at Atera, over email about the campaign, how it was created and what it means for other marketers interested in experimenting with ...

Mars candy brand Starburst debuted "Different Every Time," its first major campaign in 12 years, according to details shared with Marketing Dive. Campaign spots utilize generative artificial ...

Vibes, a 25-year-old marketing tech company founded in Chicago that was an early leader in using mobile messaging to reach and engage customers on behalf of major global brands, is now expanding ...