This is your first assignment for social media marketing, you need to analyze the social media of other firms to get an idea ...

Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

Carl Parnell didn’t plan to become a multimillion-dollar entrepreneur. He was too busy rocking out on stage, living the ...

The university partners with Green Flower to offer five different cannabis industry certificates, with courses designed for ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

Explore the SCTP Advanced Professional Certificate in Digital Marketing offered by NTU PACE. Learn strategies and techniques to excel in the dynamic field of digital marketing.

Blind boxes, in terms of how they reach the consumers, are an innovation. Digging deeper into the issue, you will learn the very marketing of blind boxes is called probabilistic selling.