Kevin O'Leary says he would never invest in a consumer-facing company that eschews social media. Plus: The mother-daughter team he thinks did it best.

The smartest marketers know what works and stick with tools that are more than helpful—they keep campaigns on track, get ...

Advice for consumer brand leaders in CX, marketing, and digital business on how to navigate rapidly evolving economic and ...

Sometime last year, I shared a summed-up article on the state of digital and social media data for the world, for 2023/24. Today I am sharing the data for Tanzania on the state of digital performance ...

An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here's how. The post Your next marketing challenge may be winning over ...

A unified marketing communication approach builds trust and loyalty, while also expanding your reach across different channels. Okay, so let’s talk about the Marcom process. It’s basically how ...

A digital marketing executive candidate shared his frustrating experience of being asked a complex question in a job interview for a ₹5 lakhs per annum salary role. Google Play has restricted ...

AI-driven customer support blends automation with empathy, ensuring emotional intelligence and human-like interactions in modern digital service experiences. In the evolving landscape of customer ...

Connect by Live Nation recently carried out Love Song, an annual study that examined the way Gen Z and the youth of today engage with and experience live music. For marketers, the learnings from Love ...

Bharat Sanchar Nigam Limited (BSNL) is undergoing a major transformation, focusing on improving customer service and enhancing network performance. In a strategic meeting chaired by Union Minister of ...