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Prasad Shejale of LS Digital breaks down the levers that helped sustain 20–29% profitability in a tough market. He further ...
Embrace changes – but don’t do it blindly, says Mike Christoforou, because good marketing is about the people as well as the ...
From Oscar-winning content to building a brand creatives love, Damian Bradfield reflects with Tim Healey on why scarcity, not ...
Closeout retail leader Ollie's is prospering amidst recent retail disruptions and store closures. Now with nearly 600 stores, ...
India Gate Foods has made a sharp pivot from its basmati rice stronghold into the premium edible oil segment. The product has ...
Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...
Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...
In this op-ed, Ori Gold, CEO & co-founder, Bench Media, discusses how the health sector has hijacked wellness, leaving ...
The inaugural session of the ETBrandEquity Brand World Summit 2025 offered a glimpse into India's economic future. Industry ...
South African brands stand at a critical inflection point. With customer expectations rising and digital competition ...
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