Prasad Shejale of LS Digital breaks down the levers that helped sustain 20–29% profitability in a tough market. He further ...

Embrace changes – but don’t do it blindly, says Mike Christoforou, because good marketing is about the people as well as the ...

From Oscar-winning content to building a brand creatives love, Damian Bradfield reflects with Tim Healey on why scarcity, not ...

Closeout retail leader Ollie's is prospering amidst recent retail disruptions and store closures. Now with nearly 600 stores, ...

India Gate Foods has made a sharp pivot from its basmati rice stronghold into the premium edible oil segment. The product has ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Advantage Point Important Tips for Smarter Digital Marketing That Drive Sales Cut the noise, keep the clicks: Smart strategies to help local businesses turn scrolls into sales.

AI is game-changing technology; it gives marketers the chance to deliver on the dream of genuine mass personalization.

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Founders who understand what marketing really is and make it a strategic priority from the start tend to grow faster and ...