WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

DoubleDown Interactive continues expanding its global gaming footprint through a carefully orchestrated acquisition of ...

Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

Digital marketing has transformed from a niche specialization to the backbone of modern marketing over the years. While companies from healthcare, information technology, finance, and retail now ...