Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Finding the right prospects is key to a successful direct mail campaign, and list profiling is an effective way to do it. Let ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Gary Pizzati has launched a new division of We Mail America offering radio clusters turnkey direct mail campaigns.

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Marketing Strategy - Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

Valpak CSO Jay Loeffler told BIA's Rick Ducey why radio is a key part of local ad strategy alongside mobile, social, and ...

In a targeted approach, the work from ad agency Uncommon is for the insurance brand’s customers with high-value properties ...

The restaurant chains are competitive in the market and retainage and direct contact with customers is a must to achieve good ...

New threats abound for the industry. Here's what advertising and marketing leaders can do to protect their businesses in the ...

According to the 2009 Channel Preference Study by ExactTarget, direct mail influences 76% of Internet users to buy a product or service online. Better still, direct mail remains the one medium that ...

Quarter Mile Inc. earns Best Marketing Agency in Laredo for 2025, recognized for brand visibility, creativity, and client success.