Lob, a direct mail automation platform that brings the power of digital to direct mail, announced today the release of its third-annual report, State of Direct Mail: Consumer Insights Edition. The ...

Mail is a retention and loyalty driver: 81% say they're more likely to re-engage with a brand after receiving a direct mail piece.

Third Annual 2025 State of Direct Mail: Consumer Insights Edition Reveals Unexpected Finding —Gen Z and Millennials Respond to Direct Mail and Expect More from Brands The findings, based on a ...